Report says Cannabis Contributed $43.5 Billion to Canada’s GDP since legalization

The industry analysts at Deloitte Canada have published an annual report on the Canadian cannabis industry. Posted February 1, 2022, the report is titled, “An industry makes its mark: the economic and social impact of Canada’s cannabis sector.”

The authors of the report wrote, “Canada’s cannabis industry is generating billions for the country’s economy and government coffers… In the span of three years, the Canadian cannabis sector has found its footing and emerged as a thriving new source of economic growth, creating and supporting tens of thousands of jobs in communities countrywide.”

The report is based on a study that uses an input-output methodology to estimate the economic contributions of the Canadian cannabis sector.

To read more about this report visit: Deloitte Canada

To download the full report in PDF visit: An industry makes its mark


Deloitte Report Discusses Retail Cannabis Pricing Dynamics

With the help of BDSA and Hifyre, the analysts at Deloitte Canada examined consumer sales data alongside Deloitte’s recent survey of cannabis consumer preferences. The goal? To better understand pricing dynamics in both the Canadian and American adult-use cannabis markets.

“We discovered some fundamental similarities between cannabis and consumer packaged goods (CPG) markets—and some key differences.”

This report, titled “Price. It’s Complicated,” gives a close look at how cannabis behaves like a typical CPG (consumer packaged goods) market and the dynamics at play when it doesn’t. The report outlines some recommendations for companies looking to stay competitive in the challenging environment of this young industry.

To read more about this report visit: Deloitte Canada

To download the full report in PDF visit: Price. It’s Complicated.