With the help of BDSA and Hifyre, the analysts at Deloitte Canada examined consumer sales data alongside Deloitte’s recent survey of cannabis consumer preferences. The goal? To better understand pricing dynamics in both the Canadian and American adult-use cannabis markets.

“We discovered some fundamental similarities between cannabis and consumer packaged goods (CPG) markets—and some key differences.”

This report, titled “Price. It’s Complicated,” gives a close look at how cannabis behaves like a typical CPG (consumer packaged goods) market and the dynamics at play when it doesn’t. The report outlines some recommendations for companies looking to stay competitive in the challenging environment of this young industry.

To read more about this report visit: Deloitte Canada

To download the full report in PDF visit: Price. It’s Complicated.