AirMed & Product Diversification
In a recent post, we discussed the benefits of product diversification for cannabis producers. Read the post here: https://airmedcloud.com/benefits-product-diversification/
If you have a diversified product range or are considering diversifying, know that AirMed is here for you. No other cannabis management system offers the breadth of functionality, ease of use, and comprehensive features to cover all classes of cannabis.
- Dried cannabis
- Fresh cannabis
- Cannabis plants
- Cannabis plant seeds
- Cannabis edibles
- Cannabis extracts
- Cannabis topicals
Some cannabis products, such as extracts, edibles and topicals, are categorized as special classes due to the unique public health and safety risks they present. As a result, these have specific requirements pertaining to their formulation, production and composition. AirMed offers features designed specifically for those cannabis classes. There are dedicated workflows for storing extractions after processing for further processing or for blending with other materials and more. Weights are tracked to five decimal places for precision and reporting.
Packaging features in AirMed include the ability to create discrete units such as edible gummies or gel caps, which can be recorded individually in groups or as bulk packages.
Our system offers GS1 barcoding and configuration for tracking product cases and master cases. And all labels are produced and created from within AirMed and can be customized to your needs.
With more stringent requirements for some cannabis classes comes a greater need for control and risk mitigation. Access to AirMed software functionality is controlled on a user-by-user basis. Workforce management in our software utilizes configurable departments and job roles to control which workflows workers are authorized to use. You determine who is given rights to these production areas based on the needs of assigned job roles.
We’ve also provided a range of quality management (QMS) features to support Good Production Practices (GPP) and a Preventive Control Program (PCP).
To maintain compliance with Health Canada and accurately complete the monthly CTLS report, licenses processes have specific data management requirements. We’ve already accommodated those needs with data automatically populated in the CTLS Worksheet Tool.
AirMed not only accommodates compliance reporting but business intelligence as well. Hundreds of pre-built reports are available for sales, clients, inventory, production and more.
And AirMed can manage multiple client facilities, and data can be partitioned to each respective facility.
AirMed has been 100 percent Canadian owned and operated since it was created in 2014. Click the Request Demo button at the top of the page today to explore AirMed in a free walkthrough and learn what home-grown can do for you.
For more information about AirMed visit our Software page.
The Benefits of Product Diversification
A Strategic Advantage for Producers
Cannabis producers are continually seeking ways to stay competitive and expand market share. One strategy for achieving these objectives is through diversification, which can include edibles, extracts, topicals, and even non-psychoactive CBD products. Diversification not only mitigates many of the risks associated with market volatility but also presents opportunities for innovation, efficiency and sustainability.
Risk Mitigation: The market for cannabis is subject to external pressures such as regulatory changes, shifts in consumer preferences, and economic fluctuations. By developing a range of products, manufacturers can buffer against these uncertainties. If one product line faces a downturn due to new regulations or market saturation, having a portfolio of alternative products can help maintain revenue streams.
Market Expansion: Diversification lets cannabis producers tap into different market segments to increase their chances of capturing market share in an expanding and competitive landscape. The cannabis market is no longer limited to flower smokers; consumers now seek items tailored to their preferences, such as edibles, tinctures, topicals, concentrates, and even beverages or health-focused CBD products. Each product range appeals to different demographics, from those who prefer discreet consumption methods to those interested in recreational or medicinal benefits. By offering a broad spectrum of products, producers can attract a wider consumer base, including those who might not typically engage with traditional cannabis products.
Innovation & Brand Loyalty: By innovating, producers can set trends rather than follow them, creating unique offerings that can become synonymous with their brand. This not only helps capture market attention but can also build strong brand loyalty. Consumers are more likely to remain loyal to a brand that consistently offers new, exciting, and effective products. Customers who have a good experience with a flower product may gain the confidence to explore edibles, tinctures, or wellness items from the same producer. Offering a wide variety of high-quality products enables cannabis producers to build stronger relationships with consumers. Moreover, diversifying helps a brand stand out from competitors, positioning it as a one-stop shop. Building an extended portfolio reinforces brand reputation and credibility in a market where consumer trust is essential.
Efficiency & Sustainability: Diversifying product lines can lead to better utilization of resources and contribute to environmental sustainability. Different products might use different parts of the operation, ensuring that waste is minimized, and all plant materials are used more efficiently. This can lead to economies of scale, potentially lowering the cost per unit and reducing the environmental footprint, which can appeal to environmentally conscious consumers.
Compliance with Evolving Regulations: The cannabis regulatory landscape is continuously changing, with regional laws specifying what types of products can be sold. By diversifying, producers are better positioned to adapt to regulatory changes. If one jurisdiction bans smoking, a producer with a line of edibles or topicals can still serve that market, maintaining presence and revenue.
Conclusion
Diversification offers a way to manage risk, expand market reach, foster innovation, optimize resources, comply with regulations, and contribute to sustainability. For cannabis producers looking to thrive, diversifying can be the answer. By expanding portfolios, producers can reach new customers, reduce financial risks, stay ahead of trends, and increase profitability. As the industry continues to mature, those who embrace product diversification will likely lead the market, setting standards and capturing the diverse needs of consumers worldwide.
AirMed has been 100 percent Canadian owned and operated since it was created in 2014. Click the Request Demo button at the top of the page today to explore AirMed in a free walkthrough and learn what home-grown can do for you.
Watch for an upcoming post on how AirMed handles a range of cannabis products and classes. In the meantime, visit our Software page.