Profile: Cannabis Council of Canada
The Cannabis Council of Canada (C3) is the national and international voice for Canada’s licensed cannabis producers and processors, advocating for a safe, competitive, and responsible industry. We promote high standards, foster economic growth, and work to ensure integrity within the regulated market. By advocating for fair regulations, high-quality standards, and economic opportunities, we work to ensure public safety, and foster a legal market that benefits communities, businesses, and consumers alike. Committed to eliminating the illicit market, we strive to strengthen Canada’s legal cannabis sector while driving innovation and economic opportunities. As the trusted national resource on the Canadian Cannabis industry, we engage with stakeholders to support the industry’s continued development and responsible use for both medical and recreational purposes.
The mission of the Cannabis Council of Canada is to advocate for and promote a healthy, trusted, and competitive cannabis market that empowers Canada’s Licensed Producers to deliver high-quality, rigorously tested products to consumers while ensuring long-term financial sustainability.
The C3 Advocacy Roadmap
C3’s mission in 2026 is built on three specific pillars of reform aimed at stabilizing the sector:
The 10% Ad Valorem Cap: C3 is lobbying to replace the $1-per-gram minimum with a hard cap at 10% of the producer’s selling price. This would immediately restore margins and allow legal producers to compete fairly on price.
National Stamp Harmonization: Currently, producers must navigate a logistical nightmare of province-specific excise stamps. C3 is pushing for a single national stamp to streamline supply chains and reduce operational costs.
The Medical Exemption: A renewed effort to eliminate excise tax on medical cannabis, ensuring that patients aren’t taxed for accessing their medication.
The Cannabis Council is committed to advancing the interests of its members by providing essential industry resources, engaging with policymakers to shape fair and progressive regulations, and championing policies that encourage sector growth while reducing unnecessary operational and financial burdens.
Through collaboration with industry stakeholders, government bodies, and the public, the Council fosters an environment where innovation, consumer safety, and responsible business practices drive the future of Canada’s legal cannabis industry.
For more information please visit: https://www.cannabis-council.ca/
Profile: C-45 Quality Association
The C-45 Quality Association is committed to advancing excellence in Canada’s cannabis industry by promoting quality production practices, fostering sustainable and inclusive growth, and driving innovation. Through education, industry events, and strategic partnerships, we provide platforms for knowledge-sharing, professional development, and networking. We educate and inform consumers, producers, and regulators about the benefits of high standards, host events that bring together industry leaders and emerging voices, and offer resources that empower professionals at all levels to thrive. Our mission is to build a collaborative and resilient industry that reflects the highest quality, integrity, and continuous learning.
The Association strives to protect the public interest by engaging its members in the cannabis industry to arrive at sound practices that strengthen the industry and ensure safe and effective cannabis management throughout all of Canada, and globally, as the industry matures. The Association also endeavours to provide members with access to valuable knowledge, networks and resources that will assist members in improving and advancing their careers.
For more information please visit: https://www.cannabis-council.ca/
Profile: AQIC (Association québécoise de l'industrie du cannabis)
With over 120 members, the Quebec Hemp and Cannabis Industry Association (AQIC) is committed to working with government and stakeholders to advance the Quebec hemp and cannabis industry to its full potential and encourage innovation through science and technology.
The AQIC provides a space to share information and reflect upon common challenges and opportunities. The Association was founded in 2019, on the principle that we can accomplish more together. And by working together as one voice, we can advance our common goals of raising the bar on a safe and sustainable industry in Quebec.
The association’s mission is to represent the Quebec hemp and cannabis industry and contribute in a constructive and responsible manner to its development.
The AQIC also plays an educational role by educating the general public about hemp and cannabis consumption. We also monitor and analyze current policies, advocate for changes in the cannabis and hemp legislation and provide recommendations to provincial and federal government officials.
For more information please visit: https://aqic.ca/
Profile: Ontario Cannabis Association
The Ontario Cannabis Association (OCA) is a non-profit organization that represents licensed producers and processors in the province. The association’s mission is to be a collective voice for its members, working to strengthen the cannabis industry in Ontario using the guiding principles: Unite, Advocate, and Elevate.
The OCA’s work is based on several key pillars:
Advocacy: It actively champions the interests of its members by engaging with government officials and the Ontario Cannabis Store (OCS) to influence policy and regulation.
Collaboration: The association fosters partnerships with other organizations, including the Ontario Farmers Association and legacy market participants, to help them transition into the legal market.
Business Support: The OCA facilitates networking and knowledge-sharing among its members and leverages its relationships with suppliers to secure exclusive benefits and discounts.
Quality Assurance: The organization is developing a quality assurance labeling system to distinguish its members’ products and promote high standards of business practices and product quality.
The association is working to build a more inclusive, diverse, and economical cannabis industry in Ontario while ensuring the long-term success of its members and establishing a trusted and reputable legal market.
For more information please visit:
https://www.ontariocannabisassociation.ca/
Profile: Alberta Cannabis Micro Licence Association
The Alberta Cannabis Micro Licence Association (ACMLA) is a non-profit organization that provides a unified voice for small-scale cannabis producers in Alberta. The association’s membership is comprised of micro-license holders, applicants, and other industry supporters.
The ACMLA’s mission is centered on advocacy, education, and collaboration. The group works directly with all levels of government to support the growth of the province’s craft cannabis sector. Key goals include shaping the industry’s future through policy reform, promoting low-cost sales channels like farm-gate operations, and reducing barriers for new entrants. The association also focuses on improving business practices and quality control for its members by sharing resources and best practices.
Beyond industry support, the ACMLA aims to foster broader economic opportunities, such as promoting cannabis tourism within Alberta. The association is also dedicated to combating the stigma surrounding cannabis through evidence-based education. By uniting its members, the ACMLA strives to create a more competitive and vibrant cannabis landscape that benefits small producers and the broader community.
For more information please visit:
https://acmla.ca/
Profile: BC Cannabis Alliance
The BC Cannabis Alliance (BCCA) is a non-profit organization that serves as a collective voice for British Columbia’s licensed craft cannabis producers. Rooted in the province’s tradition of high-quality, small-batch cannabis, the BCCA advocates for a sustainable and thriving industry that supports rural economies and creates skilled jobs.
The alliance operates on a cooperative model, with a mission to help maintain BC’s status as a global leader in cannabis innovation. It works to provide small and medium-sized producers with a safe, legal, and sustainable alternative to the illicit market. Key goals include accelerating market access, establishing a retail network for its members, and achieving economies of scale to ensure these producers can compete with larger corporations.
A core function of the BCCA is government advocacy. The organization works to reform provincial and federal policies by addressing issues like excessive taxation, regulatory burdens, and competition from the unregulated market. It actively pushes for changes such as a more equitable excise tax structure, direct delivery reporting reforms, and grants for cannabis manufacturing. By championing causes like fair farm status exemptions and aligning licensing fees with other agricultural sectors, the BCCA aims to create a more supportive environment for BC’s craft cannabis industry.
For more information including how you can help, visit:
https://www.bccannabisalliance.com/
Profile: Canadian Cannabis Tourism Alliance
The Canadian Cannabis Tourism Alliance (CCTA) is at the forefront of establishing Canada as the world’s premier cannabis tourism destination. This dynamic organization comprises business owners, advocates, and cannabis professionals united by a common goal: to build a vibrant and sustainable cannabis tourism industry nationwide.
The CCTA is actively engaged in advocating for crucial policy changes, pushing for regulations that would enable everything from cannabis sales at public events to the establishment of consumption lounges. Their forward-thinking approach, evident in their 2024 plan to position Canada as the global cannabis tourism hub, highlights their commitment to shaping a responsible and thriving sector.
Beyond advocacy, the CCTA fosters industry growth through education, partnership development, and facilitating new business opportunities. They’ve already showcased their dedication with events like the “420 Cannabis Tourism ExtravaGanja” in Niagara Falls in April 2025, demonstrating their practical efforts to bring cannabis tourism experiences to life for consumers and professionals alike.
For more information including how to join, visit:
https://www.canadiancannabistourism.com/