The GrowUp Conference & Expo, returning to the Vancouver Convention Centre from January 19-21, 2026, offers Canada’s premier B2B platform for strategic growth and innovation.
GrowUp is more than just a trade show; it is an intensive three-day forum designed to connect every step of the supply chain. With an agenda featuring over 60 sessions and 100+ industry experts, the event is a powerhouse of specialized knowledge.
For producers, the benefits are clear and directly tied to profitability and market expansion:
1. Unlock Retail Access: Utilize the Brands & Buyers Zone and dedicated Speed Networking sessions to meet directly with hundreds of retail buyers, budtenders, and purchasing agents from B.C.’s dynamic market—a vital opportunity to secure listings and build brand relationships.
2. Master Advanced Cultivation: The Masterclass Technical Series provides in-depth education on cutting-edge cultivation science, genetics, and extraction technology, ensuring your team is operating with maximum efficiency and quality. Look for the CANNA Breeder & Genetics Zone to explore new strains.
3. Future-Proof Your Strategy: The Executive Summit (Jan. 19th) focuses on high-level strategy, profitability models, global regulatory trends, and investment opportunities—critical insights for executive-level decision-makers.
Whether you’re a micro-cultivator seeking new genetics or an LP aiming to secure major retail contracts, GrowUp is the place to solidify your 2026 business plan and connect with key players across the industry.
For more information visit: https://growupconference.com/