While there are no guarantees as to what will happen in the cannabis marketplace, media members and industry analysts have been making predictions for 2024.
Investing News Network published both a year-end review and a forecast for the future that covered Canada, the US and global markets. For the projections, INN reached out to experts to learn about the key trends and challenges they expect to see in 2024.
https://investingnews.com/daily/cannabis-investing/cannabis-market-update/
https://investingnews.com/cannabis-forecast/
The Business of Cannabis published a series of articles in December 2023 and January 2024 with projections by industry stakeholders.
For their North American edition, the Business of Cannabis “spoke with a wide roster of industry stakeholders to discuss everything from the anticipated surge of pre-rolls, poised to surpass flower consumption in both Canada and the United States, to legislative reforms and the emergence of new market opportunities, such as cannabinoid therapeutics.”
https://businessofcannabis.com/looking-ahead-whats-in-store-for-cannabis-in-2024-part-1/
https://businessofcannabis.com/looking-ahead-whats-in-store-for-cannabis-in-2024-part-2/
https://businessofcannabis.com/looking-ahead-whats-in-store-for-cannabis-in-2024-part-3/
For the European edition, the Business of Cannabis focused on Germany and the UK.
https://businessofcannabis.com/whats-in-store-for-the-european-cannabis-in-2024-part-1/
https://businessofcannabis.com/whats-in-store-for-the-european-cannabis-in-2024-part-2/
The research firm Brightfield Group published “Six Insights from 2023 for 2024 Success in Canadian Cannabis.” This blog post offers a brief overview of the state of the Canadian cannabis industry plus trends for the future.
https://blog.brightfieldgroup.com/2024-canadian-cannabis-trends
The Green Market Report, which is focused on cannabis industry financial news, published “Cannabis Industry Executives Share Predictions for 2024.” This short article discusses both US and International reforms.
https://www.greenmarketreport.com/cannabis-industry-executives-share-predictions-for-2024/
The International Cannabis Business Conference blog offered up predictions for various markets around the globe in a post titled, “What Will Happen In 2024 Within The Global Cannabis Industry?”
https://ca.internationalcbc.com/what-will-happen-in-2024-within-the-global-cannabis-industry/
Market research company Technavio published a report titled, “US-Cannabis Market by Derivative Type, Product and Geography-Forecast and Analysis 2023-2027.” While focused on the USA, some of trends are likely the same as those that will affect the Canadian market. “The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers.”
https://www.technavio.com/report/us-cannabis-market-analysis