The Cannabis Council of Canada (C3) is the national and international voice for Canada’s licensed cannabis producers and processors, advocating for a safe, competitive, and responsible industry. We promote high standards, foster economic growth, and work to ensure integrity within the regulated market. By advocating for fair regulations, high-quality standards, and economic opportunities, we work to ensure public safety, and foster a legal market that benefits communities, businesses, and consumers alike. Committed to eliminating the illicit market, we strive to strengthen Canada’s legal cannabis sector while driving innovation and economic opportunities. As the trusted national resource on the Canadian Cannabis industry, we engage with stakeholders to support the industry’s continued development and responsible use for both medical and recreational purposes.
The mission of the Cannabis Council of Canada is to advocate for and promote a healthy, trusted, and competitive cannabis market that empowers Canada’s Licensed Producers to deliver high-quality, rigorously tested products to consumers while ensuring long-term financial sustainability.
The C3 Advocacy Roadmap
C3’s mission in 2026 is built on three specific pillars of reform aimed at stabilizing the sector:
The 10% Ad Valorem Cap: C3 is lobbying to replace the $1-per-gram minimum with a hard cap at 10% of the producer’s selling price. This would immediately restore margins and allow legal producers to compete fairly on price.
National Stamp Harmonization: Currently, producers must navigate a logistical nightmare of province-specific excise stamps. C3 is pushing for a single national stamp to streamline supply chains and reduce operational costs.
The Medical Exemption: A renewed effort to eliminate excise tax on medical cannabis, ensuring that patients aren’t taxed for accessing their medication.
The Cannabis Council is committed to advancing the interests of its members by providing essential industry resources, engaging with policymakers to shape fair and progressive regulations, and championing policies that encourage sector growth while reducing unnecessary operational and financial burdens.
Through collaboration with industry stakeholders, government bodies, and the public, the Council fosters an environment where innovation, consumer safety, and responsible business practices drive the future of Canada’s legal cannabis industry.
For more information please visit: https://www.cannabis-council.ca/